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Myths About Open Houses

​Many real estate agents love to emphasize that

if you list with them,

they’ll do one or many open houses “until your house is sold!”

This is just feeding the myth among homeowners

that open houses are a great way to market your home.

In reality, according to the National Association of Realtors,

less than 2% of buyers come from an open house!

Your listing agent didn’t tell you that!

Experienced agents know open houses benefit

mostly to the AGENTS;

that’s why they take the time to do it.

It’s a great way for the agents to meet potential clients

to grow their own database.

An open house is the old method of marketing

before the Internet.

A real estate broker insisting on an open house is using YOUR home as a pop-up shop for their own interests.

If they don’t know that it doesn’t sell your house,

they’ve not been in the business long enough!

The 4 Types of People Who Actually Visit Open Houses:

1. Neighbors, Lookers & Passersby.

People like to looking at other people’s houses,

especially nicer homes.

These people just drive by your home and notice the open house sign.

They usually are not in the market to buy a home

and are simply curious.

It’s your neighbors that are thinking of selling

and want to see their competition.

If they were serious buyers, they’d arrange for a private viewing.

2. Realtors.

This is especially true of newer agents who are educating themselves on their market.

After all, your home is in their inventory.

It doesn’t mean they have a serious buyer;

if they did, they’d arrange for a private viewing.

3. “Only Future” Home Buyers.

That sounds promising!

Many first-time home buyers start by touring open houses

to figure out which neighborhoods they like,

how much house a money buys,

or they’re just dreaming of the future.

It gives them good ideas for when they are ready, but not now.

They are typically months away from being serious buyers.

Again, if they were serious buyers,

they’d arrange for a private viewing.

4. Robbers, Thieves & Criminals.

What better way to case out a home than to attend an open house in broad daylight when they know the homeowner isn’t home and the agent can very well be busy with another lookie loo?

That gives them free reign to be in your home to see

if it might be worthwhile to come back later.

Lastly, it’s dangerous for us as agents to be a sitting duck

inviting unvetted strangers into your home while we’re alone.

The risk is not worth the less than 2% chance

of selling your home.

The good news is,

your house is SAFELY an open house 24/7 online

when your home is listed with 1PointListing.com!

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